When it comes to blogging, most interior designers fit into two categories: either they wish they had a blog, or they already have a blog but they haven’t posted in many months. Do you fit into one of these categories? I used to. But now I blog consistently and I always feel great when I...
I recently helped a client in a Manhattan studio apartment with a small DIY project in her tiny kitchen. The goal was straightforward: to purchase and install a new kitchen sink. She had never liked the existing sink, which was stainless steel; instead, she was hoping to find a light green replacement to complement the...
Even if your multifamily properties are meeting occupancy goals, it’s a good idea to stay ahead of the game. Now more than ever, design drives business—your apartment residents and prospects of tomorrow are watching HGTV and they have high expectations.
Interior design trends come and go so quickly. If you’re a homeowner, you might wish you had a crystal ball before investing in new furniture or home improvements. This is especially true if you’ll be putting your home on the market—or you want to make sure your real estate investment will be attractive to a...
Did you move away from New York when COVID came to town? Lots of people did, but those of us who stayed behind are noticing that some New Yorkers are coming back now and then—even if they can work at home every day. Hopefully you didn’t give up your city apartment. But even if you...
Silverback Development, the midtown Manhattan firm led by Josh Schuster, is capturing attention for its distinctive building designs and an eye towards community. The firm’s focus is mixed-use residential, with projects ranging from luxury, senior living, moderate income and multifamily investment. While many of their projects are located in New York City’s five boroughs, they’re...
Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...
This master bedroom concept is similar to the one I delivered via e-design for a couple in New Jersey. My clients purchased a one-room design package and will implement the concept at their own pace. My service includes a convenient shopping list with all the details they’ll need to pull the room together when they’re...
One year into COVID, most of my favorite events have successfully transitioned to a digital format until we can all safely be together in person again. The 2021 Consumer Electronics Show (CES) held January 11-14 featured pandemic-inspired “clean tech” that provide antimicrobial protection at home (see them here) as well as touchless kitchen and bath...
DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...