Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...
This master bedroom concept is similar to the one I delivered via e-design for a couple in New Jersey. My clients purchased a one-room design package and will implement the concept at their own pace. My service includes a convenient shopping list with all the details they’ll need to pull the room together when they’re...
One year into COVID, most of my favorite events have successfully transitioned to a digital format until we can all safely be together in person again. The 2021 Consumer Electronics Show (CES) held January 11-14 featured pandemic-inspired “clean tech” that provide antimicrobial protection at home (see them here) as well as touchless kitchen and bath...
DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...
Virtual trade show technology has been around for years, but it took COVID to make us fully appreciate the convenience. The 2021 edition of the Kitchen and Bath Show (KBIS) was fully virtual and even when some technical difficulties closed down the digital show floor, there were still lots of opportunities to connect one-on-one with...
You don’t have to be an Anglophile to appreciate the quality and good looks of Original BTC Lighting. This British brand based in Oxford, England and founded in 1990 by Peter Bowles has been turning heads at international design shows since debuting its first collection. I know I’ve stopped at trade shows over the years to...
As a New Yorker and a traveler who loves to visit other cities, I’ve spent a lot of time in elevators. Also, I grew up mostly living in apartment buildings. So for these reasons I consider myself a seasoned—and opinionated—elevator rider. Form follows function here because mechanical safety, codes and maintenance are top priority. But...
This year 2020 has been all about accepting loss and counting blessings. During the pandemic some have turned to baking as a creative outlet and source of comfort. Baking is also a holiday tradition, but not everyone has the time or patience for making delicate cookies in holiday shapes. A quick batch of bar cookies...
Last February I was in Las Vegas for the International Builders Show (IBS) and the Kitchen & Bath Business Show (KBIS) a combined mega event also known as Design + Construction Week. One of the highlights, for me, was touring The New American Home 2020 in nearby Henderson just 20 minutes from the Las Vegas...
With work-from-home extending into the new year, creating an optimal home workspace has become a priority for professionals determined to start 2021 on the best foot possible. According to the experts at Humanscale, a leading designer and manufacturer of high-performance ergonomic products, your home office can probably do better. “The average home workstation setup is...
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