Staging Tips, Apartment Amenities, Q&A w/ Audrey Lane: In Case You Missed It (My Oct. 2020 Newsletter)
By Diana Mosher
Staging Really Works: This is How I Know
Staging is all about the “before” and “after” and whether people will want to live in the space that has been staged. I have these staging secrets to share that I’ve gleaned as an interior designer. But I was first introduced to the magic of staging as a child when my father’s job relocated to Mexico City. Our first home was a furnished rental apartment across the street from Chapultepec Park. My mother loved the location and the artisanal tile in the bathroom, but she got to work right away transforming the look of the apartment using what she liked and storing away what didn’t work. Most of the design budget went towards bright white cotton slipcovers to unify and glamorize the homely furniture. She also shopped the local markets for straw rugs and purchased oversized black pottery. Like every other home she has ever lived in, this one was perfectly composed and had its share of admirers who wished they lived there. If you are feeling out of sync with your own home or need a second opinion on an investment property, let’s schedule a 30-minute complimentary call. Reach me at firstname.lastname@example.org or schedule time on my calendar.
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What Amenities Will Apartment Residents Want After the Pandemic?
With a strong emphasis on safety and cleanliness, common area spaces are likely to change. Here’s what you need to know if you’re a multifamily investor. READ THE STORY AND WATCH A SLIDESHOW AT MHN
Spotlight on Audrey Lane
This luxury tile design firm was founded by Holli Van Cleave and Jennifer Horning, two self-described second generation “tile nerds” who have grout running through their veins. They got the idea for their line when they discovered a need in the industry for a bespoke option made entirely from porcelain tile. Audrey Lane gives designers the option to artfully design a one-of-a-kind tile for their client projects. It all starts with an extensive color palette with 97 options including wood looks, metal, natural stone and solid colors. READ MY INTERVIEW WITH THE FOUNDERS OF AUDREY LANE
Product Spotlight: Mixed Materials
The Caddell Accent Cabinet marries wood and gold for a contrast of matte and shine. READ MORE
Product Spotlight: Geometric Collection
New York Cement Tile is handmade using ancient techniques for a modern look. READ MORE
NEED HELP WITH A DESIGN PROJECT?
Are you moving into a new home, moving out or just need to refresh where you live? Are your investment properties having trouble competing in the marketplace? From curb appeal to model units, our design strategies enable vintage multifamily assets to compete with new ones. Get all the bling and instagram moments of a luxury property without the sting of the luxury price tag. Contact me today for a complimentary 30-minute discovery call or to arrange a virtual walkthrough of your home or investment property. Reach me at email@example.com or schedule time on my calendar. And if you own or rent real estate as a home or investment property, please Sign up here for my monthly design tips, interviews and product ideas!