This summer I was able to attend several live events including NY NOW. It was great to be back at Javits even if the show had fewer exhibitors than before COVID. The energy was good, and the brands that showed up had an opportunity to shine. Serving as an IFDA Selects judge was a terrific...
Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...
Staging Really Works: This is How I Know Staging is all about the “before” and “after” and whether people will want to live in the space that has been staged. I have these staging secrets to share that I’ve gleaned as an interior designer. But I was first introduced to the magic of staging as...
Apartments and houses that are staged tend to get leased and sold more quickly and they also fetch top dollar. But there’s more to staging than just bringing in stylish furniture and hanging art on the walls. Successful staging is all about understanding the psychology of consumer behavior. It’s a careful mix of visual merchandising...