TRENDS

Category: TRENDS

MULTI FAMILY

Maria Pietroforte’s Staging Secrets for Virtual, Self-Guided and In-Person Tours

by Diana Mosher

Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...

DESIGN

Behind the Scenes with Audrey Lane the Creative Design Resource for Luxe Porcelain Tile

by Diana Mosher

Audrey Lane is a luxury tile design firm founded by Holli Van Cleave and Jennifer Horning. The idea for the line started when these two self-described second generation “tile nerds” discovered a need in the industry for a bespoke option made entirely from porcelain tile. Audrey Lane is focused on the high end hospitality and...

INTERVIEWS

Joanne Thorne Arnold: It’s Time to Play and Explore

by Diana Mosher

A talented and highly disciplined artist whose paintings have been seen in galleries all over the country, Joanne Thorne Arnold loves a challenge and usually achieves every goal she sets for herself. In these COVID times she misses the high she gets when exhibiting and sharing with the public. As an artist she feels that...