Archives

DESIGN
Silverback Development Brings Distinctive Designs to Long Island City and Other Evolving Urban Markets
by Diana Mosher

Silverback Development, the midtown Manhattan firm led by Josh Schuster, is capturing attention for its distinctive building designs and an eye towards community. The firm’s focus is mixed-use residential, with projects ranging from luxury, senior living, moderate income and multifamily investment. While many of their projects are located in New York City’s five boroughs, they’re...

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MULTI FAMILY
Maria Pietroforte’s Staging Secrets for Virtual, Self-Guided and In-Person Tours
by Diana Mosher

Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...

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DESIGN
E-Design/On the Boards: Shop this Boho Master Bedroom Concept
by Diana Mosher

This master bedroom concept is similar to the one I delivered via e-design for a couple in New Jersey. My clients purchased a one-room design package and will implement the concept at their own pace. My service includes a convenient shopping list with all the details they’ll need to pull the room together when they’re...

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MULTI FAMILY
2021 Awards Calendar: A Guide for Apartment Marketers
by Diana Mosher

DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...

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DESIGN
5 Kitchen and Bath Trends on Tap at KBIS 2021
by Diana Mosher

Virtual trade show technology has been around for years, but it took COVID to make us fully appreciate the convenience. The 2021 edition of the Kitchen and Bath Show (KBIS) was fully virtual and even when some technical difficulties closed down the digital show floor, there were still lots of opportunities to connect one-on-one with...

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DESIGN
Affordable Luxury: Original BTC Lighting is Versatile and Timeless
by Diana Mosher

You don’t have to be an Anglophile to appreciate the quality and good looks of Original BTC Lighting. This British brand based in Oxford, England and founded in 1990 by Peter Bowles has been turning heads at international design shows since debuting its first collection. I know I’ve stopped at trade shows over the years to...

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DESIGN
Is Your Elevator Design Turning Off Residents and Keeping Away New Renters?
by Diana Mosher

As a New Yorker and a traveler who loves to visit other cities, I’ve spent a lot of time in elevators. Also, I grew up mostly living in apartment buildings. So for these reasons I consider myself a seasoned—and opinionated—elevator rider. Form follows function here because mechanical safety, codes and maintenance are top priority. But...

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DESIGN
Greener Living at ‘The New American Home’ in Las Vegas
by Diana Mosher

Last February I was in Las Vegas for the International Builders Show (IBS) and the Kitchen & Bath Business Show (KBIS) a combined mega event also known as Design + Construction Week. One of the highlights, for me, was touring The New American Home 2020 in nearby Henderson just 20 minutes from the Las Vegas...

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