Convey Your Brand with a Luxury Custom Rug
By Diana Mosher
You know what they say about first impressions. You only get one chance to make a good one. Hotel operators are very aware of this reality and apartment investors have been noticing what works in the hotel business may also perform well in multifamily properties.
Flooring choices in the lobby are seen right away when prospects first set foot inside the building. Sometimes it’s actually part of the curb appeal if the building has large windows that permit a clear view from outside. Either way the flooring you select for the lobby will define the apartment community’s personality and contribute to a powerful first impression.
Also, now more than ever before lobbies need to photograph well for social media and other online marketing. So it doesn’t pay to skimp on style—or durability—here.
Some of our favorite sources that design and produce stunning hand-knotted rugs are:
• Modern Nature Design
• Samad
• Jaipur
• Woven Concepts
When you peruse these suppliers’ websites you’ll see you can choose from an enormous number of designs in their existing collections. Or, you can explore a bespoke solution with custom sizing, custom colors and custom design motifs that are surprisingly affordable.
Designing a custom rug in just the right size becomes an opportunity to create a functional work of art that will speak to your prospects when they come tour the property as well as entice existing renters to renew their lease. You can incorporate your apartment community’s logo in a subtle—or bold—way, use branded colors and get creative.
If you have a lobby renovation in mind, or just need a design refresh, we’re here to help. Contact Diana Mosher Associates today.
