virtual leasing

Tag: virtual leasing

MULTIFAMILY DESIGN

Maria Pietroforte’s Staging Secrets for Virtual, Self-Guided and In-Person Tours

by Diana Mosher

Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...

APARTMENT DESIGN

Listing a Property? Follow these Staging Secrets for Speedy Results

by Diana Mosher

Apartments and houses that are staged tend to get leased and sold more quickly and they also fetch top dollar. But there’s more to staging than just bringing in stylish furniture and hanging art on the walls. Successful staging is all about understanding the psychology of consumer behavior. It’s a careful mix of visual merchandising...