Category: MULTI FAMILY

DESIGN
Silverback Development Brings Distinctive Designs to Long Island City and Other Evolving Urban Markets
by Diana Mosher

Silverback Development, the midtown Manhattan firm led by Josh Schuster, is capturing attention for its distinctive building designs and an eye towards community. The firm’s focus is mixed-use residential, with projects ranging from luxury, senior living, moderate income and multifamily investment. While many of their projects are located in New York City’s five boroughs, they’re...

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MULTI FAMILY
Maria Pietroforte’s Staging Secrets for Virtual, Self-Guided and In-Person Tours
by Diana Mosher

Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...

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MULTI FAMILY
2021 Awards Calendar: A Guide for Apartment Marketers
by Diana Mosher

DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...

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DESIGN
Is Your Elevator Design Turning Off Residents and Keeping Away New Renters?
by Diana Mosher

As a New Yorker and a traveler who loves to visit other cities, I’ve spent a lot of time in elevators. Also, I grew up mostly living in apartment buildings. So for these reasons I consider myself a seasoned—and opinionated—elevator rider. Form follows function here because mechanical safety, codes and maintenance are top priority. But...

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HOUSING
Amping Up Curb Appeal for Apartment Properties
by Diana Mosher

When prospective renters drive by your apartment communities—or stop by for a quick look online—you want them to feel a strong attraction so they’ll come inside to see more. You already know the leasing process starts with curb appeal, but have you taken an objective look recently? It might be time for an update. Here...

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MULTI FAMILY
Listing a Property? Follow these Staging Secrets for Speedy Results
by Diana Mosher

Apartments and houses that are staged tend to get leased and sold more quickly and they also fetch top dollar. But there’s more to staging than just bringing in stylish furniture and hanging art on the walls. Successful staging is all about understanding the psychology of consumer behavior. It’s a careful mix of visual merchandising...

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MULTI FAMILY
Work in the Living Room—or Outside—with Spacestor’s Portable KIT Desk
by Diana Mosher

As Spacestor’s first direct-to-consumer product, the KIT Desk provides a cost-effective solution for anyone seeking a more functional and attractive replacement for an improvised at-home setup, or for corporate buyers looking to invest in home office equipment for their remote employees.  A built-in carry handle allows for easy transportation, so users can relocate throughout the...

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MULTI FAMILY
4 Ways Leasing Agents Can Ace Virtual Apartment Tours
by Diana Mosher

Thank you to my guest blogger Rommel Anacan for sharing the following post! Rommel is an award-winning motivational speaker, entrepreneur, strategist and the president of The Relationship Difference. He speaks and writes frequently about apartment industry topics. By Rommel Anacan Isn’t it crazy how fast things change? A couple of months ago virtual tours weren’t...

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