Even if your multifamily properties are meeting occupancy goals, it’s a good idea to stay ahead of the game. Now more than ever, design drives business—your apartment residents and prospects of tomorrow are watching HGTV and they have high expectations.
Silverback Development, the midtown Manhattan firm led by Josh Schuster, is capturing attention for its distinctive building designs and an eye towards community. The firm’s focus is mixed-use residential, with projects ranging from luxury, senior living, moderate income and multifamily investment. While many of their projects are located in New York City’s five boroughs, they’re...
Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...
DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...
As a New Yorker and a traveler who loves to visit other cities, I’ve spent a lot of time in elevators. Also, I grew up mostly living in apartment buildings. So for these reasons I consider myself a seasoned—and opinionated—elevator rider. Form follows function here because mechanical safety, codes and maintenance are top priority. But...
When prospective renters drive by your apartment communities—or stop by for a quick look online—you want them to feel a strong attraction so they’ll come inside to see more. You already know the leasing process starts with curb appeal, but have you taken an objective look recently? It might be time for an update. Here...
The holidays will be low key this year. Safety comes first in these COVID times, but perhaps one or two guests from your pod will drop in for a bite to eat. Even during a pandemic, this is the season for multifunctional furniture—especially pieces that can fold up when you’re done so they take up...
Apartments and houses that are staged tend to get leased and sold more quickly and they also fetch top dollar. But there’s more to staging than just bringing in stylish furniture and hanging art on the walls. Successful staging is all about understanding the psychology of consumer behavior. It’s a careful mix of visual merchandising...
As Spacestor’s first direct-to-consumer product, the KIT Desk provides a cost-effective solution for anyone seeking a more functional and attractive replacement for an improvised at-home setup, or for corporate buyers looking to invest in home office equipment for their remote employees. A built-in carry handle allows for easy transportation, so users can relocate throughout the...
At the NAHB International Builders Show in Las Vegas I spent some quality time with 1Valet learning about the latest in building security and access technology. Watch my video to hear more about their Smart Building Ecosystem.