When I first started covering multifamily as a real estate editor, I missed my old beat. As a design editor I had spent a lot of time in showrooms and on the expo floor. We interacted with the latest furniture, flooring and finishes. At real estate conferences, there was no eye candy. But, I soon...
Lamborghini is an Italian brand recognized all over the world for automotive excellence. In 1981, the family legacy expanded when Tonino Lamborghini, the heir to the business, created Tonino Lamborghini Style and Accessories, a new lifestyle experience brand devoted to luxury products. The Lamborghini family’s heritage has been a source of inspiration for the luxury...
I’ve spent many hours perusing the Design Within Reach website for discerning clients. Our role has been to translate the client’s vision into a furniture package that will complement the architecture and finishes, resonate with a target market and also perform well over time. Some of our recommendations reside at the NYC Design Within Reach...
There’s no better place to source color inspiration than Mexico. Vibrant hues—and a range of sophisticated neutrals—are seen everywhere from the food to the natural landscape to the built environment. Mexico is an enormous country covering nearly 770,000 square miles. It’s everything you saw at your last beach resort and much more. I love chilling...
Even if your multifamily properties are meeting occupancy goals, it’s a good idea to stay ahead of the game. Now more than ever, design drives business—your apartment residents and prospects of tomorrow are watching HGTV and they have high expectations.
Silverback Development, the midtown Manhattan firm led by Josh Schuster, is capturing attention for its distinctive building designs and an eye towards community. The firm’s focus is mixed-use residential, with projects ranging from luxury, senior living, moderate income and multifamily investment. While many of their projects are located in New York City’s five boroughs, they’re...
Leasing an apartment anywhere in the world has become as easy as picking up the smart phone. But, marketers still need to use creativity and strategy to capture the attention of prospects in order to convert them to leases, according to multifamily consultant, speaker and mentor Maria Pietroforte, CPM. Maria is founder of Maria Pietroforte...
DOWNLOAD HERE the 2021 Multifamily Awards Calendar: A Guide for Apartment Marketers. If you’d like a quick second opinion on your award submissions (visual and/or written text) or a deep dive on your process, contact me here to schedule a free 30-minute consultation. Or reach me at diana@dianamosher.com. Any month of the year is a...
As a New Yorker and a traveler who loves to visit other cities, I’ve spent a lot of time in elevators. Also, I grew up mostly living in apartment buildings. So for these reasons I consider myself a seasoned—and opinionated—elevator rider. Form follows function here because mechanical safety, codes and maintenance are top priority. But...
When prospective renters drive by your apartment communities—or stop by for a quick look online—you want them to feel a strong attraction so they’ll come inside to see more. You already know the leasing process starts with curb appeal, but have you taken an objective look recently? It might be time for an update. Here...